Inbound Marketing Blog

How to increase organic search traffic

Posted by Vickie McGee

Want to know how to increase organic search traffic to your website? seo

Search Engine Optimization (SEO) has changed a lot in the last decade. We’ve seen a remarkable change in how searchers perform queries and interact with results; in how engines crawl, index, and rank pages; and in how marketers effectively influence the engines to send them traffic. 

Here are the top 5 Search Engine Optimization (SEO) best practices:

  1. Pick one keyword per webpage
  2. Put the keyword in the headline
  3. Put the keyword in body content
  4. Include the keyword in the image file name
  5. Include the keyword in the URL


Use these top 5 SEO best practices to make it easy for people to find your website through search engines.

Step 1: Pick one keyword per webpage

Pick a primary keyword for each webpage and focus on optimizing that page for that word. If you over saturate a page with too many keywords, the page will lose its importance and authority because search engines won’t have a clear idea of what the page is about.

Step 2: Put the keyword in the headline

Place your primary keywords in your headline and sub-headline. These areas of content have greater weight to search engines. It's important to have at least one H1 headline.

Step 3: Put the keyword in the body content

Include the keywords in the body content but don’t use them out of context. Make sure they are relevant with the rest of your content. Write for people and the search engines will pick it up. 

Step 4: Include the keyword in the image file name

Include keywords in the file name of images (e.g. mykeyword.jpg) and use them in the ALT tag. The search engines won't know what the image is about without them. 

Step 5: Include the keyword in the URL

People will see the URL in the search engine results listing, so make them clear and concise. Give them a feeling of knowing what they are going to click-through to. 



SEO is about the overall experience for a searcher, and that experience starts the moment they enter a search query. The better their experience with you -- from your Search Engine Results Page (SERP) listing, to the quality and relevancy of the content on your website, to the ease with which they can move through your website -- the better your SEO will be, too.

Optimization is a key part of of inbound marketing services.

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Topics: SEO - Search Engine Optimization

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