Buyer personas are fictional, generalized representations of your ideal customers.
They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
Buyer personas are created through research, surveys, and interviews of your target audience. That includes a mix of customers, prospects, and those outside of your contact database who might align with your target audience.
Here are tips to help you create buyer personas:
- Interview customers
- Review current customers for trends
- Use forms to capture persona data
- Ask your sales team for feedback