What is the Buyer’s Journey?
The inbound marketing Buyer’s Journey consists of three stages: awareness, consideration, and decision. And according to HubSpot, it is the active research process a potential buyer goes through leading up to a purchase. Specific content offers are more relevant to buyer’s at specific times during the Buyer’s Journey.
Three stages of a Buyer's Journey:
- Stage 1: Awareness
- Stage 2: Consideration
- Stage 3: Decision