What is the Buyer’s Journey?

The inbound marketing Buyer’s Journey consists of three stages: awareness, consideration, and decision. And according to HubSpot, it is the active research process a potential buyer goes through leading up to a purchase. Specific content offers are more relevant to buyer’s at specific times during the Buyer’s Journey.

Three stages of a Buyer's Journey:

• Stage 1: Awareness
• Stage 2: Consideration
• Stage 3: Decision