Is email marketing still effective?
According to Direct Marketing Association email marketing has an ROI of 4300% and 77% of consumers prefer email for communications. There are more than 3.2 billion email accounts today; 95% of online consumers use email and 91% check email at least once a day. Email definitely has a longer lifespan than social media.
Here are the top 5 email marketing best practices:
- Identify a specific goal
- Get to the point
- Use your call-to-action (CTA) throughout the email
- Optimize for mobile