Is email marketing still effective? 

According to Direct Marketing Association email marketing has an ROI of 4300% and 77% of consumers prefer email for communications. There are more than 3.2 billion email accounts today; 95% of online consumers use email and 91% check email at least once a day. Email definitely has a longer lifespan than social media.

Here are the top 5 email marketing best practices:

1. Identify a specific goal
2. Personalize
3. Get to the point
4. Use your call-to-action (CTA) throughout the email
5. Optimize for mobile