Lead Capture pages - sometimes called Landing Pages - are used to convert website visitors into leads by collecting contact information from them. 

Landing pages are your digital sales reps that work 24/7. Converting unknown visitors to known leads provides you the necessary information to begin nurturing a relationship. 

6 must-have elements of an effective lead capture page:

1. Headline
2. Description
3. Image or Video
4. Form
5. Remove Navigation
6. Social Share

You may think that people like options, but it’s quite the contrary when it comes to landing pages.

You want your online visitors to be able to look at the landing page and have their eyes immediately drawn to the action that you want them to take. If you add peripheral offers or navigation on the page it could draw the user into doing something else.

3 reasons to have only one call-to-action:

1. Deliver what’s expected
2. We are lazy readers
3. Don’t make them think

Lead Capture pages - sometimes called Landing Pages - are used to convert website visitors into leads by collecting contact information from them. 

Landing pages are your digital sales reps that work 24/7. Converting unknown visitors to known leads provides you the necessary information to begin nurturing a relationship. 

6 must-have elements of an effective lead capture page:

1. Headline
2. Description
3. Image or Video
4. Form
5. Remove Navigation
6. Social Share