Inbound Marketing Blog

Marketing a B2B startup on a low budget

Posted by Vickie McGee

If you have a B2B startup and have a limited marketing budget, you can’t ignore inbound marketing!

Traditional outbound marketing (buying PPC ads, direct mail, buying email lists, trade shows, etc.) can prove to be very costly. The average cost for leads through inbound marketing is 61% lower than outbound, and the average conversion rate more than doubles with inbound marketing.

B2B Startup Marketing Strategy:

  •         Search Engine Optimization (SEO)
  •         Landing Pages
  •         Blogging
  •         Social Media Marketing
  •         Email Marketing
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Topics: Lead Generation

Top 4 elements needed for B2B lead generation

Posted by Vickie McGee

Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. So what does it take? 

4 crucial elements needed for B2B lead generation:

  • Content Offers
  • Call-To-Action (CTA)
  • Landing Page
  • Form
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Topics: Lead Generation

What is inbound marketing lead generation?

Posted by Vickie McGee

The best way to turn strangers into customers!

Over the past decade, people have drastically changed the way they utilize information to make purchase decisions. According to Forbes, 80% of B2B purchase cycles are completed before the buyer contacts sales. In order to grow your business, you must change how you market to potential buyers. Inbound lead generation is all about getting found online by your audience, where they're looking for your products/services.

Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that aligns with potential buyers’ interests. By distributing that content online through landing pages, blog posts, email and social media, you naturally attract inbound traffic that you can then convert, close, and delight over time. According to HubSpot, inbound marketing services produce 54% more leads than traditional outbound practices, such as direct mail and advertising.

The Four Marketing Actions

  1. Attract
  2. Convert
  3. Close
  4. Delight
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Topics: Lead Generation

B2B Lead Generation – Quality is more important than Quantity

Posted by Vickie McGee

Sales doesn’t want a lot of leads – they want leads that convert!

Let’s take trade show leads as an example... are those qualified leads? Some might say yes, but most likely they entered your drawing to win a cool give-away. Sales people don’t want to waste their time calling trade show leads, they want to call leads that have been qualified. It is marketing’s responsibility to nurture the leads to find out who really is interested in the products/services offered and only forward qualified leads to sales. 

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Topics: Lead Generation

B2B Inbound Marketing Statistics: 14 Stats You Can Use

Posted by Vickie McGee

B2B Inbound Marketing Adoption and Success

Thinking about implementing inbound marketing for your business-to-business (B2B) company? Here are some statistics that will show the adoption and the success of using inbound marketing for B2B.

  • Blogging
  • Social Media
  • Lead Generation
  • Lead Management
  • Email Marketing
  • Marketing Automation

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Topics: Lead Generation

How B2B Marketing Differs from B2C Marketing

Posted by Vickie McGee

6 Key Differences Between B2B and B2C Marketing

There are some similarities between B2B and B2C marketing in general, but there are a few key differences, especially with inbound marketing. It’s essential for professionals who work on either (or both) sides to understand the differences between B2B and B2C to be successful.

  1. Education
  2. Detailed Content
  3. Relationship
  4. Buying Cycle
  5. Approval Process
  6. Duration of Contract
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Topics: Lead Generation

B2B Startup Marketing on a Budget

Posted by Vickie McGee

If you have a B2B startup and have a limited marketing budget, you can’t ignore inbound marketing!

Traditional outbound marketing (buying PPC ads, direct mail, buying email lists, trade shows, etc.) can prove to be very costly. The average cost for leads through inbound marketing is 61% lower than outbound, and the average conversion rate more than doubles with inbound marketing.

B2B Startup Marketing Strategy:

  •         Search Engine Optimization (SEO)
  •         Landing Pages
  •         Blogging
  •         Social Media Marketing
  •         Email Marketing
Read More

Topics: Lead Generation

Four Core Services of Inbound Marketing

Posted by Vickie McGee

What you need to know to get started with Inbound Marketing

Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, direct mail, buying email lists, and generally spraying for leads, inbound marketing focuses on creating quality content that attracts the people who will want your company and products.

  1. Attract more qualified visitors
  2. Converting visitors to leads
  3. Turning leads into customers
  4. Measure, Analyze, Interpret and Refine
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Topics: Lead Generation

How to set SMART Goals

Posted by Vickie McGee

Goal setting is probably one of the hardest things marketers have to do.

Goals are great -- they help us prove how effective we are, keep us focused, and push us to be better. The thing is, though, goals are totally useless if they're not grounded in reality. That's why it's critical to set SMART goals.

  • Specific -- Set real numbers with real deadlines. 
  • Measurable -- Make sure that you can track your goal. 
  • Attainable -- Work toward a goal that is challenging but possible. 
  • Realistic -- Be honest with yourself, because you know what you and your team are capable of. 
  • Time-bound -- Give yourself a deadline. 
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Topics: Lead Generation

3 unique tips on how to get more website traffic

Posted by Vickie McGee

Want to generate more website leads?  

Here are 3 unique ways to get more website traffic that you may not have thought about.

  1. Press Releases
  2. Blog Comments
  3. Email Signatures
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Topics: Lead Generation

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