The best way to turn strangers into customers!
Over the past decade, people have drastically changed the way they utilize information to make purchase decisions. According to Forbes, 80% of B2B purchase cycles are completed before the buyer contacts sales. In order to grow your business, you must change how you market to potential buyers. Inbound lead generation is all about getting found online by your audience, where they're looking for your products/services.
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that aligns with potential buyers’ interests. By distributing that content online through landing pages, blog posts, email and social media, you naturally attract inbound traffic that you can then convert, close, and delight over time. According to HubSpot, inbound marketing services produce 54% more leads than traditional outbound practices, such as direct mail and advertising.
The Four Marketing Actions